Photography Conference - Lesson 4

Why have a studio-in-residence? When I was starting my business, having a studio in my home was the only way to build the business. But as time goes by, I feel that a studio-in-residence is the best thing for me and my clients. Sometimes going to a photographer can be an uncomfortable thing. I want you to be as comfortable as possible, and how better to do that than to invite you into my home. Talk about a relaxed environment. Children feel less threatened, and can really be themselves.
As my business has grown, I've looked at a couple different locations as a possible studio. However, once I put the pencil to paper, I realized, 80% of my clients want something done outdoors. We all moved here (or stayed here) because of the amazing views that we have. If I had a retail location, prices would have to go up, and I'd probably still end up shooting most of my things outdoors or in people's homes.
Last week I was able to listen to some very successful women in the industry who have studios in their homes, or once did and had since moved to a retail location. All of them love the intimacy a studio-in-residence offers their clients. It is the same experience I want my clients to have.